About

About Me

Branden Lupinacci of Salt Lake City, UT is currently an Online Marketing Analyst with a digital marketing firm that specializes in building strategic advertising campaigns using digital platforms and organized customer data that results in greater customer engagement and market visibility.

Mr. Lupinacci's higher education formed his solid foundation in marketing management, but it has been his curiosity about data and how businesses can leverage both customer and market data to reach and exceed corporate expectations that have forged his path as a successful businessman.

Early in his career, Branden Lupinacci learned that personal accountability along with colleague collaboration was key to the success of both employee and corporation. He attributes these skills as being key to building a positive and professional work culture while also expanding personal growth.

Education and Training

Branden Lupinacci graduated from Skyline High School in 2013 and was immediately accepted to the University of Utah. His goal was to pursue his interests in both business and computer technology. He graduated in 2018 from the University of Utah David Eccles School of Business with honors and a Bachelor of Science Degree in Business.

Mr. Lupinacci excelled in college with honors and merits that include membership in the prestigious Business Scholar program for high-achieving business students. This program allowed Branden to visit corporations all over the world to observe their operations and learn about evolving business practices.

He was also selected to be actively involved in student leadership roles as a result of his academic accomplishments and leadership potential. Both these educational and hands-on programs gave Branden access to field experiences where he learned from some of America's top leaders.

Branden Lupinacci believes strongly in life-long education. He participates in continuing education programs and in 2021 became a certified expert in Google Analytics. This certification is critical to helping business technology professionals engage in multiple digital technologies that increase online visibility and brand loyalty.

Professional Skills and Experience

Mr. Luinacci's experience in using digital data platforms like Google Analytics has trained him to guide companies in digital marketing strategies, social media positioning, and creating an adhesive and positive online brand.

His professional skills have been honed by Branden Lupinacci's willingness to perform multiple roles within the companies he has worked for.

Current Profession

Branden Lupinacci is currently employed by a leading service provider of advertising intelligence, allowing companies to transform, organize, and apply advertising data to make strategic campaign decisions.

Campaign Analyst - responsible for planning and executing targeted campaigns and successful digital strategies to incentivize and engage new customer acquisition and promote existing customer loyalty.

Media Coordinator - responsible for developing and implementing communications and advertising campaigns that target a buyer's persona or corporate brand using a variety of media platforms including broadcast, print, and digital.

MetTel

Mr. Lupinacci's experience includes working for this recognized provider of integrated voice, data, network, cloud, and mobility IT solutions to a wide range of market sectors.

Project Manager - Data Remote Solutions

Project Manager of New Client Services Wireless

Project Coordinator

From his work experience and personal interests in smart data, digital advertising, and business analytics, Branden Lupinacci has knowledge of a wide range of technologies and platforms, including:

Google Ads, Google Analytics, and Google Tag Manager

CallRail, The Trade Desk, DV360, and Bing Ads

Triple Lift, Snapchat, FB & IG, Spotify, Pandora, and YouTube

Sizmek, Moat, IAS, LeadsRX, Foursquare, Unbounce, and Avid

Trak, Criteo, Connexity, Klaviyo, and Privy

Personal Interests and Hobbies

As a result of living in the beautiful state of Utah, Branden Lupinacci is a self-professed outdoor adventurer. As a youth, he and his family took advantage of countless vacation options in a state that boasts 5 national parks, 44 state parks, wild rivers, snow-capped mountains, and colorful red rock canyons.

Today, Branden has a fond enjoyment in skiing, water-skiing, golfing, fly-fishing, white-water rafting, boating, backpacking, camping, rock climbing, hiking, off-roading, and riding ATV's.

He is also an animal lover and activist, having and growing up owning a wide variety of pets, including his beloved dogs. Between his love for the great outdoors and animals, Branden Lupinacci is an advocate for a cleaner environment and the humane treatment of animals.

From an early age, Branden Lupinacci discovered the hidden value of traveling. He believes it is one of the best ways for young person to open their minds to new experiences that lead to the acceptance and understanding of all cultures.

Mr. Lupinacci attributes his business education travels while still in college and his personal travels throughout his career as being some of the most formative times of his life. He discovered it was more difficult to paint a negative perception of different cultures when you've had an opportunity to experience the country and people for yourself.

Branden Lupinacci attributes his travels across the nation and globally as being a significant force in his own personal development. He believes travel gives you the opportunity to grow in unfamiliar environments. And, pushing himself outside of his comfort zone has made Branden Lupinacci excel as a person and a professional.

Portfolio

Branden Lupinacci Portfolio