May 30, 2022

Integrated marketing communication: everything you need to know

      According to Branden Lupinacci, integrated marketing communication is a way to put together different marketing tools into a single campaign that works well together. It is a marketing strategy that combines advertising, public relations, and direct marketing. Read this article if you want to find out more about integrated marketing communication. It […]

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April 14, 2022

The Promotional Mix and Integrated Marketing Communication process

    According to Branden Lupinacci, the promotional mix includes all of the tools and methods that a company might use to engage with its target market.┬áThese include advertising, public relations, direct marketing, and selling to people on your own. If the company is trying to push or pull, the promotional mix might change. A […]

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